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filler@godaddy.com
Backing farmers and agribusinesses by cutting through the confusion of ag tech. Our mission is to make digital simple, connect the right tools to the right people, and grow smarter together.
Jordan Lee is the founder of Collab Ag, a consultancy helping farmers and agribusinesses simplify digital agriculture. With a background in farm machinery and ag tech, he works alongside growers, advisors, and tech providers to connect the right tools with real-world needs.
Streamline farm business operations by bridging the gap between on-ground work and digital tools. From setting up your digital farm to integrating data for better decision-making, Collab Ag make it easier to plan, execute, and manage your farm efficiently—saving time, reducing errors, and improving profitability.
With deep experience in the ag services industry, Collab Ag understands the roadblocks and pinch points that hold your business back. We work alongside ag retailers, agronomists, and service providers to deliver practical solutions—from upskilling staff in digital agriculture to shaping business strategies that drive growth. Our collaborative approach ensures your team is confident, capable, and ready to lead in a fast-changing ag landscape.
In partnership with grower groups, we design and deliver tailored training covering everything from digital farm setup and system integration to emerging ag tech trends.
Not every dealership has a digital ag team and that’s where we come in. Collab Ag partners with dealerships to offer third-party digital support, working alongside your staff to help your customers unlock more value from their equipment.
Ag Tech start ups often have brilliant ideas but bridging the gap between innovation and practical on-farm use can be a challenge. At Collab Ag, we work with you to translate your technology into real-world value by helping communicate with growers, agronomists, and service providers. We’re not here for tech for tech’s sake, we’re here to help you fit into the bigger picture of farming.
While we offer a core range of services, our first step is always the same: What would you like to achieve—and what’s standing in your way? This approach allows us to deliver tailored, practical options that fit your business, your team, and your goals. We don’t force a product—we build the right solution, together.
Whether you're just starting out or have years of experience with precision ag hardware, we help you get your digital house in order. From base mapping to machine data and cloud connectivity, we build solid foundations across platforms like Operations Center, Trimble, AgLeader, Agworld, Verge Ag, PCT Agcloud, and more. No matter how many systems you're using, we’ll help bring it all together so it works for your farm or business.
Accurate boundaries are essential for any digital farm. At Collab Ag, we record and create high-quality farm maps that go beyond just paddock edges. We include points of interest like obstacles, entrances, and landmarks, helping improve not only machine guidance in the cab, but also staff coordination, safety, and overall farm management.
At Collab Ag, collaboration isn’t just a buzzword, it’s how we work. With our client’s permission, we connect directly with their business partners, agronomists, input suppliers, or advisors to ensure everyone is working from the same standardised data set. This improves communication, builds trust, and supports more informed, aligned decision-making. Growing Smarter Together isn’t just something we say it’s what we do.
Make your data work for you.
You're already collecting data—but without the right systems, it often goes unused. We help turn that data into value, not clutter.
We simplify and integrate.
By working with your existing platforms and understanding your roadblocks, we help you bring everything together—making your data easier to access, share, and act on.
Smarter decisions, less office time.
With clear, usable insights in your hands (not just on a screen), you’ll spend less
We go beyond traditional guidance setups offering logistics and machine management solutions that think outside the box.
Tools like Verge Ag allow us to do more than just set an AB line we look at your whole operation to find where machine path optimisation can save the most time, pass by pass.
We also help improve fleet communication by working out which system suits best for modems across machines, reducing the need for constant phone calls and giving your team better visibility in real time.
For growers who already have strong digital foundations in place, this is about what comes next. We help you go beyond the basics—driving more value from the data you're already collecting.
From integrating multiple platforms into a single, accessible view to uncovering deeper insights across your operation, we focus on making your systems work together. It’s about turning data into decisions, and complexity into clarity.
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We love sharing our passion, so reach out for anything you need!
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